 |
| Technology: 4 Reasons Why Facebook Pages Loses Reach |
So,
all the Facebook page administrators and content creators keep asking why are
they losing reach? Why their stories / post’s seems to be untold to their fans
over the news feed?
We
all knew that Facebook has its own news feed algorithm called “EdgeRank” and
has been evolved over time.
The big
question ‘WHY?’, has already been answered by Facebook as they announce the
major overhaul to its news feed which aims to “REDUCE STORIES” which people frequently reports a spam content and they don't want to see it anymore.
But, to make it short Facebook came to answer it directly with the following:
Like Baiting
“Like-baiting”
is when a page uses this technique explicitly asking fans / readers to Like,
Comment and Share, and this is a good catch to gather up some additional
distribution beyond how their post normally receives.
Well, a lot of pages have
been using this strategy, technique to grow their reach. But really? Are you
that desperate and MAD about growing Facebook reach? I also even see some religious
pages use this technique, really? I am not taking this article to something religiously, but I know some of you also see some “Hit Like/Share if you Love Jesus | Keep
Scrolling if you love Satan”.
Well,
back to the topic Like-baiting is however effective to impact on businesses
using a “call to action” to drive customers. We don’t know how Facebook will
detect these whether it is applied to text or images.
E.G:
Frequently
Circulated Content
Images,
Videos or statuses that have been circulated frequently will be down-graded.
Basically, this is contents or viral contents which appears on your page twice.
Or contents that have already been circulated on. So Don’t just circulate what
you see out there.
SPAM
LINKS
These
are stories which formatted to try and trick people to click through to a
spammy website. These Links also mislead people by linking it to a page full of
ads rather what the post claimed it has to be. Facebook has now been capable to
detect “spammy links” by measuring how
this link was visited by people and how frequently it is shared and liked
Negative
Feedbacks
One
of the major changes introduced in the “EdgeRank
Algorithm” is the Post Negative
Feedback.
Post Negative Feedback is where users show how they are Negative about a page
or a content on your page, surely this is how Facebook detects Negative
Feedback for them hasn’t introduced a Dislike button still.
Negative
Feedback is defined if a fan performs any of the given following option(s):
- Unlike a Page
- Report as spam
- Hide a story
- Hide all posts from a Page
Well, That's Everything Guys. Hope you create your own conclusions how to tweak up your page to grow your Facebook page reach.
Liked this Article? Share it using the sharing bar below:
Post a Comment